MassageLuXe Expands Delaware Footprint with New Spa Opening in Wilmington May 22 - Franchising.com

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Franchisee Kate Fu Expands Wellness Footprint with Third Delaware Location​

May 21, 2025 // Franchising.com // WILMINGTON, Del., – MassageLuXe, a premier spa franchise specializing in high-quality massage, facial, and waxing services, announces the grand opening of its new location in Concord Pike, Delaware, on Thursday, May 22. Located at 3224 Avenue North Blvd., this marks MassageLuXe’s third location in the state, continuing its rapid expansion throughout Delaware.

To celebrate the grand opening, MassageLuXe Wilmington will host a community event on Wednesday, May 21 from 5:00 to 7:00 p.m. Guests are invited to enjoy a ribbon-cutting ceremony and refreshments. The event also marks the final chance to take advantage of the spa’s presale offer: a $39 Standard Massage or LuXe Facial and the opportunity to become a Legacy Member for just $55 per month.

The spa is owned and operated by Kate Fu, a dedicated franchisee who also owns another successful MassageLuXe location in Newark, Delaware with her husband Chao Gao. Kate’s commitment to bringing accessible self-care to her community has been central to her rapid growth and success within the brand.

“Bringing the MassageLuXe experience to the Concord Pike area allows us to expand our commitment to building a healthier Delaware,” said Fu. “This location will offer accessible, affordable treatments and serve as a hub for physical and mental well-being. By partnering with local organizations, we aim to become a trusted part of the community’s wellness network.”

MassageLuXe has grown to nearly 100 locations nationwide, offering a flexible membership model and personalized services tailored to guests’ needs. The Concord Pike location will offer a full menu of massages, facials, and waxing services in a serene, professionally designed space.

“Kate’s continued growth with MassageLuXe reflects the kind of strong, purpose-driven ownership that helps our brand thrive,” said Kristen Pechacek, CEO of MassageLuXe. “Franchisees who choose to grow with us bring invaluable experience and deeper community ties to each new location. We’re proud to support Kate as she introduces MassageLuXe to more guests across Delaware.”

MassageLuXe is actively seeking motivated individuals to partner with as the brand continues expanding across the country. Whether you're looking to complement your current career, already own a business, or are interested in dedicating yourself full-time to the spa industry, MassageLuXe could be the perfect opportunity for you. To learn more about franchising with MassageLuXe and the available franchise incentives, visit: Massage & Spa Franchise | MassageLuXe.

For more information about MassageLuXe, visit: https://massageluxe.com.

About MassageLuXe​

Founded in 2007 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment. Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 96 locations across 20 states and plans to double in size in the next three years.

SOURCE MassageLuXe

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MediaContact:​

Jordyn Whitted
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