The Most Innovative Fitness & Wellness Companies of 2025 - Athletech News

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For making robotic massages a reality​

Aescape is changing the massage game for good, introducing the world’s first commercially available fully automated, AI-powered massage bed.

Aescape’s tech generates over 1.2 million 3D data points to precisely map the human body for a targeted, effective massage. Founded by Eric Litman and led by ex-Amazon, Apple and Uber staffers, Aescape has raised more than $100 million in funding to date, launching its flagship product in 2024. You can already find Aescape at Equinox clubs, inside Four Seasons hotels and at select country clubs.

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The New York-based brand argues it’s not looking to replace human massage therapists but rather make massages more accessible to the masses.

“Working alongside massage therapists over the last seven years, we’ve honed our technology to ensure it caters to diverse body types and lifestyles,” Litman has said. “It’s designed for anyone looking to book last-minute, or looking for control over their massage when therapists aren’t always available.”

For modernizing a strength training classic​

Strength training continues to take the fitness industry by storm, and Aktiv Solutions is pushing the modality forward.

The gym design and supply company unveiled the Gym Rax 3D Trainer in 2024, offering a new take on the classic smith machine. The 3D Trainer features a free bar path, mimicking the freedom of barbell training while offering the benefits of a traditional smith machine, including the lack of a need for supervision.

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“The S3D presents an opportunity for operators to appeal to their broader constituencies without alienating more advanced lifters,” Aktiv Solutions founder and CEO Bryan Green told ATN.

Aktiv is already having success selling its latest innovation – the 3D Trainer has quickly found its way into leading health clubs and inside the corporate wellness set-ups of companies like Alo and In-N-Out Burger.

Green and Gym Rax lead engineer Darren Simoni are listed as co-creators of the 3D Trainer’s patented design.

For bringing something exciting to at-home fitness​

It’s hard to stand out in the crowded at-home fitness market these days, but amp has managed to do just that, creating an AI-powered strength training machine that’s visually unique and functionally forward.

A cable-based machine, amp uses digital weight up to 100 pounds and leverages artificial intelligence to create hyper-personalized, adaptive strength training workouts.

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On the looks front, amp stands out by blending in – it’s designed to fit in with your home decor, not clash with your furniture like some fitness machines. But amp’s biggest selling point might be its price – selling for $1,995, founder Shalom Meckenzie is betting that amp can reach fitness consumers who may be priced out of more expensive smart home-gym products.

“In just three months, the amp device secured 5,000 pre-orders and is expected to remain sold out until summer 2025, a testament to its significant market appeal,” the brand told ATN.

It’s also won over Terry Crews as a spokesperson, so it’s off to a solid start.

For gamifying connected fitness​

Aviron might have found the cure to the general public’s lack of fitness motivation: video games.

Founded in 2018 by Andy Hoang, Aviron makes at-home workout machines including rowers, a bike and a treadmill, all of which allow users to play arcade-style video games while working out. If the likes of Peloton, Tonal and Hydrow represent the classic model of connected fitness – instructor-led workout classes – Aviron offers something new.

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“When you say the words ‘connected fitness,’ people think of classes. That’s synonymous with connected fitness,” Hoang told ATN. “We’re doing it differently. Our unique value proposition is that we’re using gamification.”

Aviron might be on to something: the company boasts a 92% retention rate and has 30% growth year-over-year amid consistent monthly increases in membership.

For becoming more than just a celebrity fitness brand​

Centr might be best known for its affiliation with founder Chris Hemsworth, but the brand is quickly becoming known for another reason: creating high-quality fitness equipment that’s trusted by the biggest event brands in the world.

In 2024, Centr partnered with popular global fitness race HYROX to launch the Centr x HYROX Perform Treadmill. The curved treadmill features a multi-position handlebar and eight levels of magnetic resistance, allowing users to quickly transition from running to walking and even simulate sled pushes and pulls.

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As part of Centr’s deal as the official equipment provider for all HYROX events, the Perform Treadmill will be onsite at all HYROX races globally. Beyond race day, fitness enthusiasts can find Centr equipment at a growing number of HYROX-affiliated gyms and studios around the world.

“With this pivotal partnership, Centr has solidified its position as a category carver
driving the future of hybrid training,” the brand told ATN.

For bringing mental health to the forefront of the fitness conversation​

As one of the world’s largest fitness brands, CorePower Yoga has an impressive reach. The brand is putting that reach to great use, spotlighting mental health through a pair of big-time initiatives.

In 2024, CorePower Yoga launched its Mental Health Awareness Month campaign which featured free community educational resources, Harvard-led scientific research on the connection between heated yoga and depression, fundraising efforts and partnerships with celebrity ambassadors including professional dancer Allison Holker and NFL standout Arik Armstead.

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The brand also partnered with Matthew and Camila Alves McConaughey’s just keep livin Foundation to make yoga more accessible to inner-city high school students. CorePower Yoga’s initiatives are noteworthy and admirable in a world where corporations too often pay lip service to the importance of mental health.

“As the nation’s largest yoga studio brand, CorePower Yoga takes its responsibility to democratize yoga and create meaningful change very seriously,” the brand told ATN.

For giving non-profit facilities a way to compete in the modern era​

Daxko, one of the fitness and wellness industry’s biggest software providers, is offering tools that create tangible business value for its customers.

In 2024, the company introduced Flex Fees, a customizable payment option that allows nonprofit community centers like YMCAs to cover costs involved with maintaining and improving their facilities.

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It might seem trivial, but Flex Fees allow community centers to get creative in driving incremental revenue without sacrificing member value, which is vital to staying competitive – and afloat – in today’s ultra-competitive fitness and wellness landscape.

“These funds support reinvestment in facilities, equipment upgrades, and member programs,” the software provider told ATN. “For example, the YMCA of the Pikes Peak Region leveraged Flex Fees to boost community support and expand offerings, demonstrating its ability to promote financial sustainability without compromising member value or transparency.”

For pushing the envelope in connected fitness equipment and content​

Echelon is redefining what a connected fitness brand is capable of.

Besides its ever-expanding line of connected cardio and strength machines, Echelon has launched innovations like an AI personalized fitness coaching tool and ActiveMD, a wellness division offering weight-loss medication such as Ozempic, Wegovy, Mounjaro, and Rybelsus to qualified individuals and under medical supervision.

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Led by founder and CEO Lou Lentine, Echelon also recently acquired ThriveX, a maker of recovery equipment including cold plunge tubs and compression therapy boots, in a bid to further expand its product and services line.

“Our goal is to become a whole-house fitness company by providing access to health management through doctors, products, and services to help customers on their fitness journey achieve their goals,” the brand told ATN.

For building a fit tech empire that gets bigger by the day​

This past year, EGYM raised an additional $200 million in a Series G round that valued the brand at over $1 billion. Investors love the Munich-based fit tech giant for good reason.

In 2024, EGYM released two impressive new products: the Hip Thrust, which the brand touts as the world’s first fully electronic hip-thrust device and EGYM Genius, an AI-powered system that creates personalized workout routines for users and connects the entire gym floor.

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EGYM is also highly active on the corporate wellness front through Wellpass, acquiring platforms in different countries as it works toward co-founder and CEO Philipp Roesch-Schlanderer’s vision of transforming fitness and healthcare.

“The ultimate vision for EGYM, and a focus for the next 5 years, is to shift healthcare from repair to prevention by building a bridge connecting corporate fitness, fitness technology and the healthcare market, aiming at a potential total addressable market exceeding $600 billion globally in the upcoming years,” the company told ATN.

For making sleep science fun – and effective​

When you call it a night, Eight Sleep gets to work.

The wellness brand did so this year by launching the Pod 4 Ultra, which integrates artificial intelligence to deliver a personalized sleeping experience. The Pod 4 system analyzes data insights and biometric data including heart rate, HRV and sleep stages to offer real-time insights that allow users to optimize their sleep environment to spur recovery and performance.

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The Pod also detects and mitigates snoring for up to two people without wearables, features enhanced cooling tech and boasts over 500 million hours of sleep data. The brand counts Mark Zuckerberg and Elon Musk as trusted users, along with 40 Olympians and F1 Drivers.

“With over 500 million hours of sleep data, Eight Sleep boasts one of the world’s largest sleep datasets, leading to nearly 30 published papers and studies in the last two years,” the brand told ATN. “A recent peer-reviewed study demonstrated that the Pod increases deep, light, and REM sleep while enhancing cardiovascular recovery.”

Eight Sleep touted the Pod 4 Ultra’s launch day as the single greatest day of revenue for the brand by 60%. Stemming from that, the brand expanded its global presence having sold more than 100,000 units across 30 countries. International revenue now accounts for 20% of the brand’s business.

For taking us beyond the old-school bodyweight scale​

As longevity becomes big business, Evolt IOH (Internet of Health) is helping lead the charge.

Founded in 2015 by Ed Zouroudis and Kelly Weideman, the company’s flagship Evolt 360 scanner provides a comprehensive analysis of key body metrics including muscle mass, visceral fat, hydration levels and more through advanced bioelectrical impedance analysis (BIA). The Evolt Active App then delivers real-time personalized recommendations to users.

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Evolt’s tech is trusted by top international gym brands including Anytime Fitness and Snap Fitness, who can give their members access to cutting-edge body composition tech at a time when longevity is top of mind.

“With over 7 million scans conducted and 3 million+ users worldwide, we’ve directly contributed to nearly 4 million kilograms of fat loss and 2 million kilograms of muscle gain – an unprecedented achievement that highlights the transformative power of our technology in improving public health and wellness,” Evolt told ATN.

For rethinking traditional brand partnerships​

F45 Training is already one of the most popular brands in fitness, but it’s looking to expand its reach even further.

This past year, the group fitness giant launched a groundbreaking partnership with global fitness race HYROX that will see the two brands collaborate on in-studio and online workout content, training for HYROX races, co-branded activations on race day and co-branded merchandise.

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Highlights of the partnership include the F45 HYROX Signature Workout Series and Run Club, co-developed with HYROX’s sports team, which will be accessible through F45 TV and the F45 Training app. Over 400 F45 studios across the globe are already participating in the HYROX tie-ins. If the brands keep it going, F45 and HYROX might just create a new model for member engagement in fitness.

“This partnership creates a full-circle loyalty loop, guiding participants from their first workout through race day and back into continuous training to improve performance,” F45 told ATN.

For bringing virtual fitness from the home to the gym, and everywhere in between​

With five million app downloads and over 30 million completed workouts, FIIT has established itself as one of the world’s top virtual fitness platforms. Now, it’s bringing brick-and-mortar fitness facilities into the mix.

Founded in 2017, the London-based FIIT has evolved in recent years from a consumer-focused app into a comprehensive offering that supports gyms, hospitality centers, residential spaces, and corporate wellness programs through its FIIT Studio tech, which has been deployed in thousands of facilities worldwide.

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FIIT also recently partnered with global fitness racing brand HYROX to launch the HYROX Performance Hub—a tool that enables scalable group workouts through multilingual content, educational resources and marketing assets.

“There are competitors in the industry who offer our products and services, none have brought them all together under one roof,” the brand told ATN. “The FIIT Studio added to our fitness app creates an open-source platform designed to collaborate with, rather than compete against, every fitness brand in the market.”

For getting functional activewear into the cultural zeitgeist​

Forme Science believes activewear should do more than just look good. It should change your body for the better.

The company’s most popular product, the Forme Power Bra, uses patented posture-transformation technology to improve women’s posture and musculoskeletal health. Taylor Swift has been seen wearing the posture-correcting bra in photo shoots, giving Forme instant cultural relevance and helping spur 400% growth over the past year.

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Founded by Dr. Stephen Liu, an orthopedic surgeon, Forme also makes other posture-correcting clothing including performance t-shirts and underwear for men and women.

“Forme’s technology engages your scapular and spinal muscle memory to correct your body’s alignment, naturally and sustainably,” Dr. Liu has told ATN.

For empowering Americans to take charge of their own health​

As Americans become increasingly dissatisfied with the shortcomings of the traditional healthcare system, Function Health has stepped up to offer a more robust alternative.

For $499 per year, Function members get access to 100+ lab tests measuring heart, hormonal, metabolic health and more, along with actionable, personalized insights informed by doctors and the ability to track results over time on the Function app.

Founded in 2022 by a team including physician and wellness influencer Mark Hyman, Function has quickly established itself as a leader in the fast-growing field of longevity science, raising $53 million in a Series A round in this past year and partnering with brands like Equinox, Thrive Global and Grail.

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“As Function Health continues to grow, it is focused on expanding its reach and refining its platform to make advanced testing, personalized insights and actionable health strategies more accessible to individuals,” the brand told ATN. “By driving awareness and encouraging proactive health management, the company aims to empower people to take charge of their health.”

For creating a heart-rate monitor that women actually want to use​

Wearables can transform health and performance, but they’re only as helpful as they are practical.

Garmin, the OG in the health and fitness wearables space, went back to the drawing board, coming up with the HRM-Fit, a heart-rate monitor designed by women, for women.

“Our teams understood there was a need to create a more comfortable heart rate monitor for women and, while developing this product, decided to work with the sports bra – rather than around it,” Garmin told ATN.

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The HRM-Fit clips onto medium- and high-support sports bras for maximum comfort during activities like running, cycling, strength training, HIIT and more. According to Garmin, HRM-FIT will fit most body sizes and shapes – women with chest sizes ranging from 32-42 inches and bust sizes from AA-G provided feedback during testing phases.

The HRM-Fit tracks real-time data on heart rate, steps, calories burned and intensity minutes, giving women a powerful and comfortable way to track important metrics. At a time when women’s health and wearable technology both take center stage, Garmin’s simple-but-effective new product figures to be popular with female runners, lifters and cyclists around the globe.

For gamifying gyms and studios with next-gen experiences​

GYMLETE is powering the next wave of gamification inside gyms, studios and fitness centers.

With its GYMLETE Gaming Engine, the Eagle, Wisconsin-based company has helped build gamification strategies for top brands including Nike Studios, the Swoosh’s new group fitness concept. Fitness classes powered by GYMLETE feature interactive video game elements, leaderboard competitions and team-based adventures.

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Thanks to those gaming elements, the company believes it’s unlocked the key to helping gyms and studios reach the infamous “80%” of Americans who don’t exercise regularly or belong to a gym.

“GYMLETE will not just change the game—it will spark a movement where fitness, technology, and play converge to elevate lives and businesses,” the company told ATN. “By creating smarter studios and inspiring engagement on a whole new level, we’ll lead the fitness and wellness industry into its most transformative era.”

For making longevity more approachable with in-person care​

Humanaut Health has established itself as one of the brands to watch – perhaps the brand to watch – in the booming wellness and longevity center space.

Humanaut Health offers longevity and health optimization services across foundational elements of health: fitness, nutrition, sleep, stress, cognitive health and community. Members receive comprehensive testing with blood labs, body scans and fitness assessments, along with personalized coaching.

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Founded in 2023 by a team of entrepreneurs and medical experts including Jim Donnelly, the co-founder of Restore Hyper Wellness, Humanaut just opened its first location in Austin, Texas, and is eyeing 100 clinics by 2029 after receiving $23 million in funding to date.

“As the co-founder and former CEO of Restore, I believe Humanaut is uniquely qualified to achieve the mission of democratizing longevity and health optimization,” Donnelly told ATN. “Our commitment to health and wellness has been a 20-year journey and we are excited to be taking the next step.”

For joining sports and recovery tech together in new ways​

Hyperice started back in 2011 with some help from the late Kobe Bryant. Fourteen years later, the Irvine, California-based brand is still redefining what’s possible when sports and recovery tech converge.

In 2024, Hyperice teased two new products: The Nike x Hyperice boot, a high-top shoe that heats and massages athletes’ feet and ankles, and the Nike x Hyperice vest, which lets athletes control their body temperature during warmups and cooldowns.

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Hyperice and Nike will bring their wearable recovery tech products to the masses in 2025, marking a pivotal moment in sports performance.

“Our relationships with some of the world’s best athletes, sports-performance experts and fitness experts have allowed us to see around the corner on product development,” longtime Hyperice CEO Jim Huether has told ATN, referencing the brand’s partnerships with stars like Patrick Mahomes and Earling Haaland.

For turning fitness into a worldwide sporting event​

HYROX has absolutely exploded in popularity since its founding in 2017, with much of that growth coming post-pandemic.

Dubbed the “marathon of fitness” by co-founder and CEO Christian Toetzke, HYROX combines eight rounds of one-kilometer runs interspersed with functional fitness exercises including sled pushes, SkiErgs and kettlebell farmers carries, all performed for time.

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The fitness race has taken off, staging events across the globe with an expected 550,000 athletes to take the race course during the 2024-25 season. What’s more, HYROX is bringing gyms and studios into the conversation, growing its affiliate gym business to over 5,000 Training Clubs.

HYROX has effectively done just what Toetzke set out to accomplish eight years ago. It’s given fitness a sport of its very own, rivaling events like marathons and triathlons.

“We are in effect the marathon of fitness, and in setting the event up clearly as a sport we’ve been able to create a genuine sporting culture which acts as a central connecting point through our community,” the brand told ATN.

For thoughtfully integrating AI in an era of unabashed tech​

iFIT, a digital fitness giant with over six million members and subsidiary brands including NordicTrack and Freemotion Fitness, is all in on artificial intelligence

The Utah-based company launched AI Coach, an artificial intelligence tool that communicates directly with iFIT members via text to offer daily doses of motivation and personalized workout plans from iFIT’s library of over 10,000 outdoor fitness experiences.

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Under CEO Kevin Duffy, iFIT sees AI as the ideal tool to motivate people to work out – and use its platform.

“Our vision is to create the world’s most effective fitness platform,” Duffy has told ATN. “There’s been so much talk in general about improving health, but from my perspective, we haven’t as an industry improved health outcomes enough. I want to make that more of a reality.”

For driving the wellness era of personal training​

The International Sports Sciences Association (ISSA) is doing its part to expand the remit of personal trainers everywhere.

Through the Health Coach Institute’s Pathway Program powered by ISSA, aspiring personal trainers and fitness coaches can prepare for the National Board for Health & Wellness Coaching (NBHWC) certification. Launched in June 2024, the live-learning format combines expert instruction with a focused, three-month curriculum featuring a teaching methodology that integrates eight dimensions of wellness into a unified framework.

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The Pathway Program also comes with a job guarantee: if eligible graduates can’t secure employment within six months of board certification, ISSA will refund their full tuition.

“By combining accelerated learning with rigorous academic standards, Pathway has redefined the wellness coaching certification process,” the certifying organization tells ATN. “This innovative model makes high-quality education more accessible and efficient while addressing the growing demand for qualified health and wellness coaches in an industry facing workforce shortages.

For reinventing the traditional patient-therapist relationship​

As America’s mental health crisis worsens, a new form of help is on the way.

Co-founded by Luis Voloch, Mark Jacobstein and Sahil Sud, Jimini Health launched in late 2024 with $8 million in funding to transform mental health through AI.
Jimini combines online therapy sessions with 24/7 out-of-office support from AI Sage, an artificial intelligence assistant that users can chat with in real-time.

Trained by world-class psychologists, Sage provides “always-on” personalized therapy for patients struggling with anxiety, complementing traditional human-to-human interaction.

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Jimini cites research showing therapy can be twice as effective with practice in and out of session. Indeed, the telehealth platform reports that its efficacy, retention and customer satisfaction are already far better than industry norms.

“If we can take 80-90% of the human effort out of providing care, we can reduce costs and bring mental health services to vastly more people than currently receive care,” the brand told ATN.

For setting a new standard in red light therapy​

Coming up on its 100th birthday, JK Products & Services continues to push wellness forward.

The Jonesboro, Arkansas-based company’s Revive Pro IR Laydown is a first-of-its-kind product, offering infrared and red-light LED technology for the entire body, all inside a machine that looks and feels like an ordinary tanning bed, but does much more.

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According to JK, the Revive Pro IR Laydown accelerates healing, reduces inflammation, and promotes overall well-being. The product has seen success inside gyms, hotels and medi-spas, allowing these facilities to appeal to a new generation of wellness-seeking consumers.

“With the Revive Pro IR Laydown, we created a perfectly balanced mix of effective science-based service, combined with a quality manufacture and capacity to be self-service, answering on-demand and smaller staff requirements our industry is seeking,” the company told ATN. “It has empowered fitness centers to offer cutting-edge wellness services, leading to increased revenue and customer satisfaction.”

For powering the gym-as-a-clinic revolution​

As fitness and healthcare converge, brands like Keyspan are at the forefront.

The Austin, Texas-based company outfits gyms and studios with comprehensive blood biomarker testing, personalized nutrition, lifestyle coaching and precision supplements. Since its founding in 2023, Keyspan has partnered with brands including Austin Simply Fit and CrossFit Central to bring these services to life.

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Looking ahead, Keyspan is leveraging AI to assist coaches in delivering personalized, science-backed wellness plans.

“We are also transforming the perception of gyms – from spaces focused solely on athletic performance to hubs for community-driven, holistic wellness,” Keyspan founder and CEO Nate Taylor told ATN. “By integrating comprehensive health services into gyms, we’ve shifted the narrative to include preventative care and long-term health for all members.”

For taking red light therapy inside the home — or just about anywhere else​

Kineon has combined the power of light therapy with the convenience of wearables through its flagship MOVE+ Pro product, along with new additions in the HEAL+ and CALM+, introducing the latter two devices in August 2024. The brand says it’s enabled over 30,000 users to live healthier lives with less pain.

It’s all part of Kineon’s plan to make holistic health more accessible and affordable for the masses. The brand will take that a step further in 2025, with plans to begin selling HEAL+ and CALM+ this year.

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“For the majority of Kineon’s customers, they have been able to reduce or eliminate pharmaceuticals and add years of healthy, active movement to their lives,” the brand told ATN. “Laser therapy has proven to be more effective than traditional pharmaceuticals and non-medical treatments like massage, heat and ice therapy. Red light therapy is the future and Kineon is at the forefront, pioneering non-invasive, on-demand, safe pain relief for those all over the world.”

For personalizing nutrition with biomarker-driven insights​

A highly popular healthy eating app with over 65 million global users, Lifesum is much more than a simple calorie tracker or meal plan database.

Founded by tech entrepreneurs with experience in online entertainment, Lifesum takes a modern-day approach to nutrition and overall holistic wellness. In 2024, the platform acquired Lykon, a leading European at-home biomarker testing company, giving Lifesum members the ability to track their health markers at home and customize their nutrition based on personalized insights.

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“As consumers become more invested in their long-term health and longevity, generic nutrition advice is no longer sufficient,” the brand told ATN. “Lifesum’s model empowers users to understand the nuances of how different foods affect their unique bodies, addressing broader wellness goals that extend beyond weight loss, such as improving mental health, enhancing athletic performance and optimizing sleep quality.”

For providing a smart safety net for fitness businesses​

Mindbody continues to serve the fitness industry, facilitating cutting-edge tools like AI features, mobile entry access and more.

The software giant’s latest groundbreaking move came in July 2024, when it launched Minbody Insurance, a specialized program that provides comprehensive coverage, support and competitive pricing for fitness or wellness businesses that reflects their actual risk.

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“Fitness and wellness providers inherently carry high risk due to the nature of their services, such as client injury, trainer negligence and more,” Mindbody told ATN. “These Mindbody customers now have access to insurance tailored to their specific needs, allowing them to focus on their clients and business growth.”

The company aims to expand its geographic coverage in Minnesota and New York in 2025.

For bringing real sports science to the supplement industry​

Momentous enters 2025 in position as a leading supplement provider, driving one of the more up-and-coming sectors of the health and fitness industry.

This past year, the brand partnered with the NFL to launch a recovery drink. It also created the Momentous Three — a supplement bundle including protein, omega-3 and creatine after years of research with the world’s top scientists, athletes and government programs.

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“Momentous is, and has been, here to change the supplement and nutrition industry for good,” the brand told ATN. “With a focus on expanding access to its science-backed products and human performance solutions to a broader audience, Momentous will continue to expand innovative partnerships with experts, professional teams and government organizations, ensuring these protocols and products — previously reserved for elite performers — are accessible to everyday athletes, fitness enthusiasts and wellness-focused individuals.”

For turning fitness equipment into works of art​

Fitness enthusiasts and onlookers alike stand to benefit from MyEquilibria’s work over the past year.

The brand designs outdoor structures with workout stations for calisthenics, suspension training and bodyweight exercises, while also carrying an aesthetic sophistication that makes each piece of equipment resemble a piece of art. MyEquilibria’s commitment to innovation was previously recognized with the Archiproducts Design Award for excellence in design and functionality.

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Over the past few years, MyEquilibria has achieved 150+ installations across 25 countries, including high-profile locations like Lummus Park (Miami, USA), The Ellinikon Experience Park (Athens, Greece) and Wellness Park (Rimini, Italy).

“By transforming public spaces into hubs of health, social interaction and beauty, MyEquilibria will foster a healthier, more active society and establish a new paradigm in the fitness and wellness industry,” the brand told ATN.

For transforming wearables from mere gadgets into mainstream fitness tools​

Already a pioneer in the fit and well-tech industry, ŌURA broke new ground by launching the ŌURA Ring 4 this past October.

The new product distributes accurate findings, comfort and personalization through its new Smart Sensing technology, which is powered by an algorithm combined with research-grade sensors that respond to each member’s unique finger physiology. In 2024 alone, the brand re-designed its app, sold 2.5 million rings globally, achieved 90% year-over-year growth and introduced 14 new health-enhancing features, including one that identifies potential signs of strain due to respiratory illness up to two days before someone notices symptoms.

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As ŌURA CEO Tom Hale explained at Athletech News’ 2025 CEO Summit, the brand remains committed to disrupting healthcare for the betterment of all.

“By making this type of advanced health tracking accessible to everyone, ŌURA is driving a new era of personalized wellness that allows the industry as a whole to shift from reactive to proactive care,” the brand told ATN.

For breaking new ground while managing a sea of low-price gyms​

Planet Fitness launched what it calls the first-ever media network in the fitness and wellness industry with Planet Fitness Media Network (PFMN) this past year.

The project leverages first-party data from Planet Fitness’ 19.6 million members and 40 million+ check-ins to connect advertisers with members both in-club and digitally to drive awareness and sales.

“PFMN is the only platform of its kind in the fitness industry,” the brand told ATN. “With our unprecedented scale, we unlock access to PF members in a place and at a time when no other advertisers can.”

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Planet Fitness also continues to fuel the industry at large with investments in the Boys & Girls Clubs of America and through innovative new membership deals. The gym giant also launched its first gym in Spain this past summer.

For revolutionizing the way triathletes train with cutting-edge tech​

Predictive Fitness’ TriDot platform made 2024 its first year as the official training platform of IRONMAN. TriDot’s technology leverages athlete genetics, training data and environmental factors to curate triathlon training, ensuring efficient and effective preparation for IRONMAN racing.

The brand reports that over 250,000 athletes currently use the platform and that it’s prescribed over 100 million workouts to date. As a result, TriDot was honored with the “Best Technology for Data and Analytics (Sports)” award at the Sports Technology Awards in 2024.

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The brand also aims to take its innovation beyond IRONMAN in the coming year, planning to launch VeloDot for cyclists in 2025.

“Our vision is to establish TriDot as the obvious and automatic choice for endurance training across all endurance sports, not just triathlon,” Predictive Fitness told ATN. “Achieving these goals will revolutionize the industry by setting a new benchmark for training precision and efficiency.”

For delivering science-backed functional fitness that puts women first​

Pvolve has made a name for itself since being founded in 2017 by delivering functional fitness training to women — but it’s now establishing an empire, having awarded 70 franchise locations as of 2025.

In the past year, the brand also launched an equipment bundle made in partnership with Jennifer Aniston. It’s also invested in clinical studies demonstrating the effectiveness of its workout methods for women, including those in pre and post-menopause.

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“Pvolve has redefined the fitness industry by introducing a revolutionary, functional fitness method that prioritizes low-impact, sustainable movement,” the brand told ATN. “Through clinical study work, a longevity-focused mission and collaboration with Jennifer Aniston, Pvolve continues to influence the industry, showing that fitness can be both effective and sustainable for long-term health. Pvolve is on a mission to help people thrive, both now and for the future.”

For making Pilates reformers smarter than ever before​

Northern Ireland-based fit tech startup Reform RX is bringing connected fitness features, wearable technology and next-level personalization to Pilates.

With reformers that track movement and provide real-time biometric feedback, Reform RX educates users on their progress accurately and instantly during their Pilates sessions.

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“Reform RX distinguishes itself through its fusion of cutting-edge technology with the traditional principles of Pilates, creating a uniquely immersive and personalized fitness experience,” the brand told ATN. “This approach addresses the growing demand for holistic wellness solutions that cater to both physical and mental well-being.”

Reform RX secured $5.1 million in funding in 2024, eyeing further global expansion.

For expanding wellness through premium products and social spaces​

Remedy Place, a brand responsible for launching what it calls the world’s first social wellness club, partnered with Kohler this past year to create several self-care products and experiences, including the Kohler x Remedy Place Ice Bath.

The bath checks both the functionality and aesthetic boxes, including precision temperature control, ergo-dynamic body positioning, a state-of-the-art UV-powered filtration system, an integrated light to help guide breathwork and a sleek design.

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“By blending innovation, usability and design, this collaboration represents a necessary evolution, ensuring that wellness tools meet the growing demand for products that are as beautiful and intuitive as they are effective,” Remedy Place told ATN.

The brand also launched its largest-ever location in New York City’s SoHo neighborhood in 2024. It flexed its philanthropic muscles as well, providing a complimentary wellness treatment for all first responders, rescue workers and medical providers impacted by the recent California wildfires.

For supercharging Americans’ wellness routines​

Restore Hyper Wellness became one of only 10 companies nationwide to offer Niagen IV, a premium, pharmaceutical-grade NAD+ solution developed in collaboration with ChromaDex this past year. It’s since brought the NAD+ IV experience to its over 200 locations across the U.S.

The brand aims to standardize NAD+ therapies moving forward and is off to a good start, with Niagen IV having become the brand’s fastest-growing medical service since its launch.

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“By becoming an exclusive distributor of Niagen IV, Restore provides clients with an innovative, high-impact therapy that significantly improves upon what’s currently available in the market,” Restore Hyper Wellness told ATN.

For disrupting running events with something truly unique​

Runningman is redefining running and experiential wellness through its annual, multi-day event that blends fitness, adventure and community.

After a successful inaugural launch in 2023, the brand experienced a 25% increase in attendance and saw a boost in sponsorships at its second event in 2024.

“Runningman isn’t just about crossing a finish line or taking a class; it’s a transformative journey that blends physical, mental and social well-being into one dynamic weekend – and, most importantly, it’s fun,” the brand told ATN.

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“Runningman is at the forefront of the experiential wellness space, a sector experiencing significant growth as more people seek retreats that focus on holistic betterment rather than substance use,” the brand added.

Founded by entrepreneur and social media personality Jesse Itzler, Runningman aims to grow its attendance again in 2025 as well as add more interactive activities and programming to its festival such as new wellness workshops, dynamic guest speakers and challenges that cater to all fitness levels.

For putting a modern twist on classic fitness equipment​

Skelcore turned in an impressive 2024, launching the Ascentmill, a blend between a stair climber and treadmill that features a 50% smaller footprint size than the latter. It also unveiled folding Pilates reformers with aluminum, oak and American maple designs.

Within the last 18 months, the Miami-based equipment brand has grown to supply gyms and studios in 40 different countries and some of the top gym chains in the United States, per the brand.

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Skelcore will look to continue blending sophistication with sweat, setting ambitious goals as a disruptor in the new year.

“Facilities are all in search of differentiation to attract new members and Skelcore offers this,” the brand told ATN.

For turning fitness facilities into eco-friendly power plants​

With its ECO-POWR line, SportsArt harnesses wattage from human exercise, converts it to AC power and then feeds it back into the power grid as clean, usable energy. Gyms and studios housing SportsArt’s cardio equipment can reduce their carbon footprint and offset electrical costs as a result.

SportsArt aims to become the global choice of fitness and rehabilitative exercise for individuals and organizations looking to change the world. It also just kicked off its second annual Campus Challenge Sweepstakes, which awards ECO-POWR equipment to three colleges whose students best exemplify sustainability.

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“Whether you are a club owner or a fellow equipment supplier, new and unique products help attract and keep the attention of consumers,” said SportsArt founder Paul Kuo. “If you have something truly innovative, then it will create a demand in the market for itself. Our dedication to always improving and innovating helps us stand out from the competition.”

For reinventing the class schedule to better service busy consumers​

SWEAT440 cares not for conventional fitness schedules, starting classes every 10 minutes to better suit the hectic lives of modern Americans. Doing so allows the brand to host around 70 classes per day, whereas other brands typically host around 10.

“Our every-10-minute class time definitely sets us apart,” SWEAT440 told ATN. “It was necessary because people are busy and have unpredictable schedules. We live in a fast-paced world that changes constantly and our customers need that flexibility in their lives.”

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SWEAT440 began franchising in 2022 and has since opened up 24 locations. The brand has sold an additional 39 franchise units to existing franchisees, showcasing that those already involved in the brand see room for more growth.

For making hot and cold therapy an accessible luxury​

SWTHZ continues to move the wellness game forward as a global contrast therapy leader, having increased its studio openings by an impressive 300% this past year, according to the brand.

With demand growing for its concept that combines infrared sauna therapy and cold plunge tubs within luxurious private suites, SWTHZ has no plans to slow down, intending to open 150 new locations in 2025.

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“With each new studio, SWTHZ continues to redefine the wellness experience, making cutting-edge recovery treatments accessible to more people than ever before,” the brand told ATN.

SWTHZ continues to surround itself with innovative minds, having brought Dr. Susanna Søberg, the creator of the Thermalist Education Program, onto its team this past year as well.

For designing some of the smartest machines in fitness and leveraging tech in new ways​

Technogym has once again positioned itself as a leader in the smart fitness revolution after launching Technogym Checkup in 2024.

The longevity-focused innovation uses AI to provide personalized training programs based on individual physical and functional parameters that track and evolve with a user throughout their fitness journey. Checkup also scans body composition to assess physical and cognitive conditions.

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Technogym also served the world’s best athletes on the world’s biggest stage as an official supplier for the 2024 Paris Olympics. The Italian fitness equipment and tech giant will do so again during the Milano Cortina 2026 Winter Olympics, just as it has for the last 10 editions of the Olympic Games.

“Technogym holds a long-standing role as a forerunner in introducing technology in fitness equipment since its foundation in the early 1980s, always being ahead of times and other players,” the brand told ATN.

For sparking a social fitness revolution in NYC​

A lot of fitness brands talk about community, but The Athletic Clubs truly delivers. Built around the concept of “squad training,” The Athletic Clubs groups people together into workout “squads,” with team members meeting multiple times per week to lift weights, run and most importantly, get to know each other.

With young people feeling lonelier than ever, especially in big cities, The Athletic Clubs has become a hit in New York City.

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The brand currently has five locations and over 1,000 members in the New York area, with plans to expand across the country thanks to financial backing from industry leaders including [solidcore] founder Anne Mahlum.

“We aim to see squads across America in the coming years to bring what has taken NYC by storm to other markets,” The Athletic Clubs told ATN. “We hope that this will encourage people not only to have a more team-driven approach to fitness, but an inclusive environment rooted in taking care of yourself, expanding your network and having a blast while staying physically active.”

For leading the charge in wellness tourism​

The Ranch actually gives you the relaxation and rejuvenation you seek on vacation or holiday.

At The Ranch Malibu, visitors can experience a two or four-hour group hiking session, strength training, restorative yoga, a 60-minute sound bath and weekly cooking demonstrations during their seven-night visit to the exclusive retreat.

But the brand will be bringing these offerings to even more individuals in 2025 after launching a new location in New York’s Lower Hudson Valley this past year. There, guests can enjoy three or four-night programs blending fitness, nutrition and nature while tapping amenities such as IV therapy, Bod Pod body composition, colon hydrotherapy and contrast hydrotherapy.

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“This unparalleled approach combines the power of human connection with personalized expertise in an environment designed for success,” the brand told ATN. “The Ranch liberates its guests from decision fatigue by creating a seamless, all-inclusive experience.”

The Malibu location recently introduced a new program targeting health concerns including GLP-1 medication use, illustrating the brand having its finger on the pulse of industry trends.

For creating a new culture of at-home wellness​

Therabody continues to serve as a pillar of the fast-growing wellness industry, making professional-grade recovery accessible to all.

The tech brand has positioned itself to remain in that role in the coming year after launching the JetBoots PRO Plus in 2024, which blends pneumatic compression with LED and vibration therapies to boost circulation. It’s the only product of its kind that weaves those three therapies together. Therabody also unveiled the Theragun Prime Plus in 2024 and veered into skincare with the Depuffing Wand, a heating and cooling device that reduces under-eye puffiness.

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Therabody’s creativity stretches into product distribution as well. This past year, the brand began rolling out vending machines to make its recovery tech products available for purchase at airports.

“By innovating easy-to-use, science-backed products that consumers can trust, Therabody has entered mainstream culture in a way that no other brand has before,” the brand told ATN. “From organic appearances in hit TV shows like ‘Curb Your Enthusiasm’ to TikTok trends, Therabody products are not only supportive of a healthier lifestyle but also part of the everyday vernacular.”

WellnessSpace Brands added to its vast collection of wellness solutions this past year with the HydroMassage 440 G3, a chair that relieves muscle soreness and stress, and aids post-workout recovery. The product has a durable cover, an advanced touch screen and an interface with one-touch selections for targeted massage zones.

“Every touch point and every element of the HydroMassage 440 G3 was designed to be exceptional, immersive and unlike anything else on the market,” WellnessSpace Brands founder and CEO Paul Lunter said in October.

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This makes it more than 35 years that WellnessSpace Brands has positioned itself as a wellness industry leader. It continues to supply the surging demand from gyms for wellness and recovery offerings with its RelaxSpace Wellness Pods and CryoLounge+ Chairs as well.

For turning wearables into powerful tools for women’s health​

Wild.AI’s business-to-business API turns any tech into femtech by providing tailored recommendations for training, nutrition and recovery based on a woman’s unique hormonal cycles, addressing a long-standing gap in fitness technology.

The London-based brand launched its first major implementation in the summer of 2024 with the Amazfit Active smartwatch, which now brings personalized, hormone-based fitness insights directly to women’s wrists. Wild.AI is in talks to launch similar integrations with other wearables, training and wellness platforms in the near future.

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“By bridging the gap between scientific research and everyday fitness technology, Wild.AI is revolutionizing how women approach their health and wellness, setting a new standard for personalized femtech solutions across the industry,” the brand told ATN.

Wild.Ai has already received awards from Garmin and Women’s Health Magazine and has been recognized by institutions like MIT and Stanford.

For powering boutique studios across the globe with engaging new features​

Xplor Mariana Tek continues to help build gym communities, most recently by launching new gamification tools such as streaks and challenges for fitness and wellness studios to wield.

“By gamifying experiences, we’re influencing client behavior in a fun and engaging way, inspiring deeper motivation and commitment,” the Xplor Mariana Tek team told ATN.

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The brand also just launched a new suite of tools to help multi-site and franchised studios scale their business. The new offerings simplify royalty fee collection and disbursement and provide accurate, real-time, multi-site data for seamless financial operations across locations.

People are catching on to Mariana Tek’s innovative efforts, with the platform reporting a 26% increase in the number of studio brands it serves over the past year.

For upgrading an ancient training tool to achieve maximum results​

ZeroWheel strikes the balance between simple and cutting-edge with its full-body training wheel. Powered by motors and sensors, the smart equipment provides adjustable resistance and assistance for floor or wall-based exercises. Its app integration provides real-time feedback for users as well.

The Los Angeles Rams, PGA Tour, TCU, Vanderbilt University and Bay Club represent just a handful of the organizations rolling into healthier, stronger lives in 2025 with ZeroWheel.

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The brand also has a partnership with an FDA-approved manufacturer of medical devices to manufacture ZeroWheels to the highest quality standards.

“This level of adaptability and versatility is rare in portable fitness devices and it meets the growing market need for functional, scalable training solutions accessible anywhere,” the brand told ATN.