"Neck work is basically my specialty, so I can give you some ideas.
First, of course, one has to know the contraindications for your client and have background of the vessel anatomy.
I work the neck without any lubrication when I start.
Now, of course, all of this depends on the size of the neck, which muscles are "rolling", tight, tender taut, spastic, etc.
First, I decide by general touch where the problem areas are and consider the plan of action.
A good place to begin is at the sub-occiput. I use a very slow, firm and concentrated movements, usually with the fingertips or thumbs. Many times the occiput is very tight when you have these rolling muscles. I have seen that it can take a lot of treatment to release a neck, and if the client is continuing to do the same sorts of work habits that may be aggravating the original problem, one may be looking at six months of treatment at once per week minimum. Of course this is also dependent on how the body reacts. Sometimes I get good results in a few weeks.
When I work a neck, I always cup the head with my opposite hand for the majority of the work, and sometimes use this hand for better traction, movement, etc. - not just the "gentle hand of massage well being", like many people do.
I usually plan to spend an hour on the neck and traps. and working from the occiput to the area of concern. I look at the origin and insertion of the muscle. I work the posterior cervical musculature and then consider working the anterior musculature. I also look at the sternum and the clavicular area. All movements slow and methodic, and very very very (I cannot express how very) small, but intense in depth as tolerated. Mid-way through I consider some stretching with gentle and slow but persistent movements, usually blocking with the thumbs on the problem musculature origins or insertions with movement of the head as I do this (for a deeper stretch and compression to the affected areas).
You should definitely know your anatomy and if you don't, get a book and look at it while you work.
Most of the work I do is face up.
I like to finish off with lotion and smoothing movements with some stretching too.
I usually turn the client over and perform about ten mins. work on the traps, rhomboids and back up into the occiput again, unless they need more.
And, there are always the muscles of the head. Look at them close, see what is tight and tender.
All of my work is based on knowledge I have gained from having neck injuries and a lot of anatomy background."